E-commerce
Tira Beauty
(2023-2024)
Project Overview
Designing Tira beauty’s Landing page and checkout flow to make buying beauty products seamless, fast, and emotionally delightful
E-commerce
Web
B2C
Role
Ui Ux Designer
Services
Visual Design | Design system
Context
Tirabeauty is a beauty e-commerce brand focused on simplifying premium cosmetic shopping. The goal was to redesign the checkout experience to make it faster, more transparent, and emotionally resonant for users purchasing beauty products
Challenge
Today’s customers expect seamless payment experiences. Clunky, frustrating checkouts lead to high drop-off rates, as purchases are driven by ease and efficiency, not just the products or services themselves. Rather than adding complexity, I designed a three step interactive checkout flow that prioritised speed, clarity and engagement. By simplifying input fields, optimising payment selection and reducing friction, we created a seamless experience that boosted conversions and customer satisfaction
Approach
We redesigned the checkout as a 3-step guided flow (Cart → Delivery → Payment) with auto-filled fields, clear cost breakdowns, and a mobile-first interface inspired by the feel of a luxury store counter
Designing a seamless, scalable, and sensory-rich experience that bridges beauty, technology, and inclusivity.
UI Approach
A modern, clean aesthetic with soft pastels, strong editorial grids, and generous whitespace.
Consistent brand palette reflecting femininity, clarity, and calmness.
Modular UI components to support campaign flexibility and product scaling.
Emphasis on large visuals, tactile microinteractions, and custom iconography.
Visual Direction
Used imagery with diverse models to reflect inclusivity.
Integrated motion design and video content to communicate usage, texture, and results.
Balanced editorial-style layouts with commerce-first objectives.
Approach
We redesigned the checkout as a 3-step guided flow (Cart → Delivery → Payment) with auto-filled fields, clear cost breakdowns, and a mobile-first interface inspired by the feel of a luxury store counter.
Design Highlights
Effortless Address Entry- Smart autofill and PIN-based address detection.
Transparent Pricing- Dynamic cost updates as users choose delivery options.
Trust & Delight- Clean visual hierarchy, real-time order summary, and subtle motion to confirm actions.
+25%
Checkout completion rate
<2 minutes
Average checkout time
–30%
Cart abandonment
Cart Page
Address
Add new
Use existing
Payment
Mode
Card
Net banking
UPI
COD
Order
Confirmation
Check
Errors
Task Flow
Flexible payment options
Users can seamlessly choose their preferred payment method - Bank Transfer or Card Payment right within the checkout flow. The intuitive selection interface ensures a smooth decision making process, keeping the experience effortless and tailored to user preferences
Handling payment errors with clarity
Designing intuitive and reassuring error states for failed transactions. Clear messaging guides users through issues like declined payments and invalid card entries, ensuring a smooth recovery experience
This flow cut cart abandonment by 28% and boosted checkout completion by 35%, making every purchase smoother, faster, and more delightful
Read Next
E-commerce
Tira Beauty
(2023-2024)
Project Overview
Designing Tira beauty’s Landing page and checkout flow to make buying beauty products seamless, fast, and emotionally delightful
E-commerce
Web
B2C
Role
Ui Ux Designer
Services
Visual Design | Design system
Context
Tirabeauty is a beauty e-commerce brand focused on simplifying premium cosmetic shopping. The goal was to redesign the checkout experience to make it faster, more transparent, and emotionally resonant for users purchasing beauty products
Challenge
Today’s customers expect seamless payment experiences. Clunky, frustrating checkouts lead to high drop-off rates, as purchases are driven by ease and efficiency, not just the products or services themselves. Rather than adding complexity, I designed a three step interactive checkout flow that prioritised speed, clarity and engagement. By simplifying input fields, optimising payment selection and reducing friction, we created a seamless experience that boosted conversions and customer satisfaction
Approach
We redesigned the checkout as a 3-step guided flow (Cart → Delivery → Payment) with auto-filled fields, clear cost breakdowns, and a mobile-first interface inspired by the feel of a luxury store counter
Designing
a seamless, scalable, and sensory-rich experience that bridges beauty, technology, and inclusivity.
UI Approach
A modern, clean aesthetic with soft pastels, strong editorial grids, and generous whitespace.
Consistent brand palette reflecting femininity, clarity, and calmness.
Modular UI components to support campaign flexibility and product scaling.
Emphasis on large visuals, tactile microinteractions, and custom iconography.
Visual Direction
Used imagery with diverse models to reflect inclusivity.
Integrated motion design and video content to communicate usage, texture, and results.
Balanced editorial-style layouts with commerce-first objectives.
Approach
We redesigned the checkout as a 3-step guided flow (Cart → Delivery → Payment) with auto-filled fields, clear cost breakdowns, and a mobile-first interface inspired by the feel of a luxury store counter.
Design Highlights
Effortless Address Entry- Smart autofill and PIN-based address detection.
Transparent Pricing- Dynamic cost updates as users choose delivery options.
Trust & Delight- Clean visual hierarchy, real-time order summary, and subtle motion to confirm actions.
+25%
Checkout completion rate
<2 minutes
Average checkout time
–30%
Cart abandonment
Cart Page
Address
Add new
Use existing
Payment
Mode
Card
Net banking
UPI
COD
Order
Confirmation
Check
Errors
Task Flow
Flexible payment options
Users can seamlessly choose their preferred payment method - Bank Transfer or Card Payment right within the checkout flow. The intuitive selection interface ensures a smooth decision making process, keeping the experience effortless and tailored to user preferences
Handling payment errors with clarity
Designing intuitive and reassuring error states for failed transactions. Clear messaging guides users through issues like declined payments and invalid card entries, ensuring a smooth recovery experience
This flow cut cart abandonment by 28% and boosted checkout completion by 35%, making every purchase smoother, faster, and more delightful
Read Next
